“I've lost 6kgs in total so I'm so happy I literally cried”
Agness · An earlier 6kg milestone
Secure your spotPersonal training. Built around you.
Level up& transform today
Personal coaching for Asians ready to build strength, sharpen their physique, and become impossible to ignore.
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Strength Discipline Confidence
Client transformations
The result should be visible.
Real before-and-after check-ins from people following Richard's training, nutrition, and accountability system.
Matt 17kg lost
Filipino · 34
Marketing
Matt 17kg lost
Filipino · 34
Marketing
Matt 17kg lost
Filipino · 34
Marketing
Marc 8kg lost
German · 26
Biosecurity Officer
Marc 8kg lost
German · 26
Biosecurity Officer
Lily 5kg lost
Chinese · 32
Government Worker
Danny 8kg lost
Vietnamese · 29
Engineer
Agness 10kg lost
Samoan · 34
Childhood Teacher
Cindy 3kg lost
Vietnamese · 34
Inventory Controller
Cindy 3kg lost
Vietnamese · 34
Inventory Controller
Cindy 3kg lost
Vietnamese · 34
Inventory Controller
Kevin 12kg lost
Chinese · 28
Quantity Surveyor
Kevin 12kg lost
Chinese · 28
Quantity Surveyor
Kevin 12kg lost
Chinese · 28
Quantity Surveyor
In their own words
Progress people can feel.
“Feeling good. Seeing the difference which is always a positive”
Marc · Client check-in message
Secure your spot
Video testimonials
Hear the story directly.
Behind the transformations
Check-ins, momentum, and honest feedback.
The coaching method
Simple to follow.Hard to outgrow.
No random workouts. No generic PDF. Just a clear system that gets stronger as you do.
Build the structure
A clear weekly plan shaped around your experience, schedule, equipment, and actual starting point.
Train with intent
Progressive strength and physique work with the exercise selection, volume, and feedback needed to move forward.
Fuel the result
Nutrition targets that support body composition and performance without making normal life impossible.
Stay accountable
Regular check-ins, direct coaching, and adjustments before a difficult week turns into another restart.
Client transformations
More client progress.
Raymond 5kg lost
Chinese · 25
Sales
Raymond 5kg lost
Chinese · 25
Sales
Raymond 5kg lost
Chinese · 25
Sales
Scott 6kg lost
Laos · 29
Marketing & Sales Manager
Scott 6kg lost
Laos · 29
Marketing & Sales Manager
Scott 6kg lost
Laos · 29
Marketing & Sales Manager
M 10kg lost
Samoan · 40
Nurse
Ricko 11kg lost
Indonesian · 25
Nurse
Nick 16kg lost
Indonesian · 26
Auditor
Max 8kg lost
Chinese · 26
Civil Engineer
Max 8kg lost
Chinese · 26
Civil Engineer
Gavin 7kg lost
Chinese · 21
Uni Student
Alex 5kg lost
Korean · 26
Engineer
Your transformation starts here
Your next chapter starts here.
Tell Richard where you are now and where you want to go. Start with the application so he can understand how to help you.
01Share your goals02Find your fit03Build the plan
Secure your spotMeet your coach · Richard Shi
A higher standard.Built personally.
Richard is a full-time online coach and PT helping busy Asians build their dream physiques. He started his fitness journey in 2018 and has since competed and become a professional bodybuilder in the I Compete Natural (ICN) Federation, helping dozens of everyday Asians achieve real, elite results.
His approach simplifies fat loss and focuses on building healthy habits using evidence-based training, nutrition, and structure that fit into busy lifestyles.
Video testimonials
More client stories.
Is this for you?
A strong fit starts with the right standard.
This coaching is for people ready to replace guesswork with a personalised plan and consistent execution.
01
You want strength and physique progress to improve together.
02
You are ready to train around real life instead of waiting for a perfect week.
03
You value honest feedback, accountability, and a plan that adapts.
04
Secure your spotIf the fit is right, you are ready to act—not collect more information.